Know what your
deal is really worth.
Go from list price to profit. Compare two scenarios and see what a price change means for your business.
A small change. A clearer picture.
Your commercial terms
Per sellable unit · excluding VATDiscounts apply sequentially. Rebate is calculated on the invoiced price. Use the same unit for price, cost and volume.
The proposed deal
Compared with current termsFollow the money
| Price waterfall | Current | Proposed | Change |
|---|
How much volume can your price support?
Explore the volume change needed to maintain current gross profit at different list prices.
The curve uses proposed discounts, rebate and unit cost, and the current volume and gross profit as its baseline. It shows a break-even relationship, not a forecast of demand. Volume changes are relative to current volume. The shaded area maintains or improves current gross profit. Fractional units are allowed.
Clear inputs.
Transparent maths.
No black box. Just the commercial fundamentals, in one place.
How is net price calculated?
List price × (1 − invoice discount %) × (1 − rebate %). A 20% discount followed by a 10% rebate gives a total reduction of 28%, rather than 30%.
What counts as gross profit and margin?
Gross profit per unit = net price − product cost. Gross margin = gross profit ÷ net price. Markup = gross profit ÷ product cost. Product cost is your chosen cost basis; logistics, marketing and overheads are included only if you include them in that input. These figures are not operating profit.
How does volume flexibility work?
Required proposed volume = current total gross profit ÷ proposed gross profit per unit. The simulator compares this with current volume, independently of your proposed volume input. It assumes constant unit costs and terms, and makes no forecast of customer demand. Fractional units are allowed in the calculation.
What happens to my figures?
Calculations happen in this page. Your entries are not sent to a server by this tool or saved to browser storage. Reloading restores the example. Hosting providers still process normal website requests. The downloaded CSV contains the figures you choose to export.
Good pricing starts with clarity.
Alpheca is an early experiment in making commercial tools accessible to everyone.